Coca-Cola is considering developing a range of marijuana-infused beverages to help ease physical problems such as inflammation, pain and cramps.
The world’s largest drinks company is in talks with major Canadian marijuana producer Aurora Cannabis, but stressed that it was interested in the properties of cannabis that treat pain but do not get users high.
The talks come as Canada prepares to legalise cannabis for recreational use, after many years of permitting it for medicinal purposes.
Coca-Cola said it was monitoring the industry and was interested in developing new drinks infused with CBD or cannabidiol, the non-psychoactive ingredient found in cannabis plants which alleviates pain.
It said: “Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly.”
Many cannabis advocates argue that it is is capable of relieving conditions including arthritis and diabetes.